Press
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Istituto Image and Dr. Paolo Salentina featured in Beauty in Vogue July 2009 edition.
Madonna recently performed two concerts in Italy as part of her world tour, titled "Sticky and Sweet Tour 2009". As reported, "she insisted on maintaining her oxygen treatment regimen used before each performance, traveling with the necessary kit and accompanying physician for application."
This treatment is reportedly a novel solution for preventing wrinkles and skin aging. The method has shown such promising results that Madonna stated to the press, "I wanted an oxygen machine in each of my homes."
The treatment is called "Intraceuticals," and in Europe, Dr. Paolo Salentina of Studio Image Milano was among the first to implement this innovative technique, which is anticipated to revolutionize the future of aesthetic medicine.
The Intraceuticals treatment utilizes hyperbaric oxygen to deliver active ingredients such as hyaluronic acid, vitamins, peptides, and antioxidants into the deeper layers of the skin. This non-invasive methodology stimulates collagen and elastin production, contributing to skin rejuvenation and improved skin texture.
pressRegenerative medicine - which stimulates natural tissue healing - is experiencing strong growth in Europe: the continental market is expected to grow from $1.62 billion in 2024 to over $11 billion by 2033.
pressThroughout 2025, several deaths related to aesthetic surgery procedures have brought safety in operating rooms back to the center of debate.
pressAn ironic and brilliant piece dedicated to women who choose to take care of themselves as an act of self-love.
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