Runway Ready: How to Achieve the Perfect Look for Milan Fashion Week

Beyond Outfits

With less than a month until Milan Women's Fashion Week Fall/Winter 18/19, industry professionals face significant challenges during this highly anticipated week. While clothing takes center stage during this event-packed period, aesthetic appearance requires equal attention. Here are our medical team's recommendations for optimal preparation to arrive at Fashion Week with a rejuvenated, relaxed appearance.

Botox: Optimal Timing

Fashion week preparation creates considerable stress, with extensive pre-event workload. We recommend scheduling Botulinum toxin treatment at least 20 days in advance for a more refreshed appearance. While the neurotoxin takes 4 days to take effect, minimal ecchymosis may appear in the initial hours post-treatment. Given the overlapping commitments, advanced preparation is essential.

Pure and Optimally Hydrated Skin

This forms the foundation of any treatment plan. HydraFacial provides deep skin purification and maximum hydration. For enhanced dermal hydration, we recommend initiating a Skinbooster treatment series: providing regenerative stimulus to facial skin. The recommended protocol includes 2 gentle, painless sessions scheduled 2 weeks apart, enhancing skin luminosity and texture in the face, neck, décolleté, and hands. Alternatively, consider 2 Profhilo sessions for volumizing and remodeling effects.

Last-Minute Treatments

During fashion week's demanding schedule, time for self-care becomes limited. For those who've completed preliminary treatments, maintenance procedures can maximize results efficiently before each event.

HydraFacial Express: Rapid facial cleansing and hyperhydration available hours before important evening events.

Oxygen Treatment: Vaporized oxygen and vitamin complex application for immediate luminosity, optional combination with HydraFacial Express.

Stress and Fatigue Management

Oxygen-Ozone Therapy provides enhanced energy, ideal for tissue oxygenation and reducing fatigue, stress, and chronic exhaustion. Post-Fashion Week recovery benefits from professional therapeutic massage, promoting muscle relaxation and improving circulation.